- Appeals to male's sense of masculinity by challenging societal views because nursing is viewed as a female dominated career field.
- Uses a logical appeal by providing photos and information of male nurses because it provides a connection and reliability as a reader.
- Uses "masculine" hobbies that readers can connect to such as surfing and rock climbing because it showcases to readers that nurses can be masculine men too.
- Uses emotional appeal in the statement "Are you man enough to be a nurse" because it challenges a man's masculinity.
Ad 2
- Uses emotional appeal by using an image of a tie as a noose because it creates a more realistic image and situation to the viewer, increasing the sense of urgency.
- Appeals to audiences emotions because it showcases difference in views of a child and adult, allowing the audience a glimpse into the viewpoint of a child and how they see things differently.
- Appeal to logic through the use of statistics in the ad because this gives the viewer more background and sense of reliability.
- Creates a connection with the viewer through the use of something so common as a school tie because most people will have some connection to a student, increasing their concern for the subject of the ad.
Ad 3
- Uses emotional appeal because it suggests activities women cannot do, prompting an presumably angry response from its target audience.
- Appeals to an audience's humanity through the image because the woman in the photo is positioned so that she stares straight at the reader, creating a connection with the reader.
- Uses logical appeal because it states that the information in the search engine was indeed taken from an actual Google search.
- Uses an emotional appeal because it draws upon women's personal experiences, providing realistic examples for the viewer to connect with.
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